Bachelor of Mass Media (BMM)

K.R. Mangalam University Sohna Road

The course is prepared to keep in view the demand of our present generation to get them to find a suitable place in the world of Media. This degree programme prepares the students in carving a career in various sectors of the media. Mass media refers collectively to all media technologies, including the Internet, television, newspapers and radio, which are used for mass communications and to the organizations which control these technologies. It includes Broadcasting with the help of TV and Radio, Entertainment with use of audio visuals -films and videos, internet that includes blogs, forum, music news, Publishing of Books, papers, magazines, and it also includes postal mail, telephony and new media technologies like social media and other interactive Media. The media has various purposes like providing entertainment, education, advocacy among others. Thus the scope ofa Career in media industry is vast.

Duration

3 Years

Course Outline

Fundamentals of Mass Communication I Effective Communication Skills I Political Concepts and Indian Political Systems I Principles of Marketing I Introduction to Psychology I Public Relations I Media Studies I Culture Studies I Creative Writing I Mass Media Research I Sociology I Organisational Behaviour I Understanding Cinema I Radio and Television I Advance Computers I Print Production and Photography I Journalism and Public Opinion I Press Laws and Ethics I Broadcast Journalism I Internet and Issue in the Global Media I News Media Management.

Career Options

Reporters, Web Journalism, Public Relations, Television, Radio, Print, Advertising, Newspapers, Websites, Public Relations, Event Management,Theatre, Academics.

Eligibility Criteria:

The candidate should have passed the 10+2 or its equivalent examination from a recognized Board/ University with a minimum of 50% marks in aggregate.

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