Dr. Neeta Bhatla

Assistant Professor

Interest Area(s)

  • HR & Marketing

Dr Neeta Bhatla is an Assistant Professor in School of Management &Commerce. She has 20 years of academic experience delivering lectures to management students. She is Doctorate in management in the area of HR. She has published 20 research papers both in national and international journals. She has presented papers in national and international conferences.

  • PhD in Management from Dr APJAKTU, Lucknow2018
  • Master of Business Administration 2001-2003
  • Bachelor of Science 1997-2000

Currently working as an Assistant Professor at KRMangalam University

Worked as Professor and Incharge at Babu Banarasi Das Northern India Institute of Technology, Lucknow from June 2021- Sept 2024

Worked as Associate Professor at Babu Banarasi Das Northern India Institute of Technology, Lucknow from March2015 –May2021

Worked as an Lecturer at Babu Banarasi Das Northern India Institute of Technology, Lucknow from Sept 2005-Feb 2015

Worked as Lecturer at AAIDU from Sept 2003 –Aug 2005

  • Bhatla Neeta, Pandey K.K (2015), “Consumer buying behavior towards shopping malls with special reference to Lucknow” in Reinventing Marketing for emerging markets in Bloomsbury publications, ISBN 978-93-84052-14-0, Pg 111-128.
  • Pandey K.K, BhatlaNeeta(2019), “Paradigm shift towards E-shopping: A study on Consumer Buying Behavior with Special Reference to Lucknow” in Changing Horizons of Indian Business, ISBN: 978-93-86608-83-3, Bharti Publications, pg 288-298.
  • Bhatla Neeta, Pandey K.K (2023), “A Study on Opportunities and Challenges of Digital Marketing during and Post Covid 19 in India”, presented a paper in the International Conference on Challenges and Opportunities for Innovation in India on 6th April -8th April, 2023.
  • Bhatla Neeta, Pandey K.K (2021), “Impact of Covid-19 on Indian Economy” Presented a paper in the International Conference titled “Sustainable Business Management Practices and Social Innovation” held at SRDC-Vidhyanidhi CMS, Jain (Deemed to be University) on 30 th January,2021.
  • Bhatla Neeta, Pandey K.K (2020),“Effect of Covid-19 on E-commerce in India” Presented a paper in the International Web Conference on Pandemic Effect and Global Economy: Unseen Challenges and Opportunities “Post Covid-19 Diagnosis” held at Amity University, Patna on 31 st July,2020 to 1 st August,2020.
  • BhatlaNeeta(2020), “Role of Entrepreneurship in ensuring sustainable future through education “presented a paper in the 5 th Edition of International conference on Ensuring a sustainable future : Role of Entrepreneurship, Innovation in Management practices and circular economy on 6 th March,2020 -7 th March,2020 held at Sri Guru Gobind Singh College of Commerce, University of Delhi.
  • BhatlaNeeta(2015),“The impact of HR issues in supply chain Management in Emerging Markets –A case Study” presented paper in the International conference at Jagan Institute of Management Studies, New Delhi on 6 th Feb,2015
  • Bhatla Neeta (2013),“Consumer behavior with special reference to shopping malls in Lucknow” presented a paper in the International conference on Marketing held at Fore School of Management, New Delhi on 28 th Nov,13-30th Nov,13.
  • BhatlaNeeta(2008), “Implementation of E-tailing in rural Markets with reference to Banking sector” presented paper in the International conference on technology and innovation in marketing held at IMT ,Ghaziabad,U.Pon 18 th April -19 th April ,’08.
  • Bhatla Neeta(2008), “Customer relationship management in service firms with reference to Indian Banks” presented paper in the International conference on technology and innovation in marketing held at IMT ,Ghaziabad, U.Pon 18 th April -19 th April ,’08.
  • Bhatla Neeta(2015),“The impact of FDI in Retail Sector in India –Opportunities and Challenges” presented a paper in the national seminar on Global opportunities and challenges for the Emerging Indian Economy held at Khwaja Moinuddin Chisti Urdu Arabi- Farsi University, Lucknow on 13th -14th March, 15 .
  • Bhatla Neeta(2015),“An analysis of Managing Workforce Diversity in the Globalized Era and its effect on the employee’s performance –A case study of private Banks in Lucknow” in the National Seminar on Leading Organization to Sustainable Growth at School of Management Sciences, Lucknow, U.P on 27th & 28th Feb, 2015.
  • BhatlaNeeta(2014), “Consumer Buying Perception and Preferences towards Organized Retailing: An Empirical analysis of Shopping Malls in Lucknow” in presented paper in CII-SMS HR National Conference held at School of Management Sciences, Lucknow, U.P on 21-22 February, 2014.
  • Bhatla Neeta(2014),“International human resource management: Its implications in India with respect to FDI” presented paper in the National seminar held at Dewan Institute of Technology and Management, Meerut, U.P on 18th Jan, 14.
  • Bhatla Neeta (2019),“An Empirical study of Organizational citizenship behavior and jobsatisfaction with reference to HDFC Bank in Lucknow” in Quantitative and Qualitative Research Review, Malaysia, ISSN No 2462-1978, Vol 4, Issue 2, pg 195-204.
  • Bhatla Neeta (2018),“The effect of Antecedents on Organizational Citizenship Behavior of Employees with special reference to Banking Sector in Lucknow”, International Journal of Management, Law and Science Studies (IJMLSS),ISSN No 2456-4303, Vol 02, Issue 5,pg 13-24,Indexed Impact factor 3.243.
  • Bhatla Neeta (2017),“The effect of Demographics variables on the Organizational Citizenship Behavior of Employees in Finance sector with special reference to Banking sector in Lucknow”in International journal of Management and Social science ISSN No 2321-1784, Vol 05, Issue 2,pg 91-100.
  • Bhatla Neeta (2017), “The effect of Dimensions of the Organizational Citizenship Behavior on performance of employees in Finance Sector with special reference to Banking Sector in Lucknow” in Asian Journal of Multidisciplinary studies ISSN No 2348-7186, Vol 5, Issue 4, pg 152-160, Impact Factor 1.498.
  • Bhatla Neeta (2016),“Organizational citizenship behavior –Literature Review and Theoretical framework” in International journal of Human resource management and research, ISSN No 2249-6874, Vol 6 Issue 2, and Impact factor 5.21.
  • BhatlaNeeta(2015), “Consumer buying towards cosmetics in the present era-A case study of FMCG Product” in International journal of Management and social science research review,ISSN No 2349-6738, Volume no1, Issue no 17, pg no 298-301, Impact factor 3.029.
  • Bhatla Neeta, Pandey K.K (2014), “The impact of HR issues in retail sector in emerging market with special reference to Lucknow in IOSR Journal of Business and Management, ISSN No 2319-7668, Vol16, Issue 1,pg 1-7.
  • Bhatla Neeta (2013), “Organizational citizenship behavior of faculties in private engineering colleges in Lucknow” in International Journal of Management and Business Studies (IJMBS), ISSN No 2231-2463, Vol. 3, Issue 1, pg 116-123.
  • Bhatla Neeta (2011) “To study the employee engagement practices and its effect on employee performance with special reference to ICICI and HDFC bank in Lucknow” in International Journal of Scientific & Engineering Research, ISSN No 2229-5518, Volume 2, Issue 8.
  • Pandey K.K, BhatlaNeeta(2019), “An Empirical Study of Factors Influencing Online Shopping Behavior in Tier-2 Cities of India” in IMR Management Speak Bi- Annual Journal of Dr Gauri Hari Singhania Institute of Management and Research, Kanpur, ISSN No 2231- 1467 Vol 12, Issue 1&2 December ,pg 73-85.
  • Bhatla Neeta (2017),“A Comprehensive Analysis of the Organizational Citizenship Behavior of Employees with Special Reference to Banks in Lucknow”, Punjab Institute of Research, ISSN No 02278-7925, Vol-10, No1, pg 8-13 (UGC Journal)
  • Bhatla Neeta(2014),”The impact of HR issues in Supply Chain Management in Emerging Market” A case study in Contemporary Management Practices in Excel Publishers, ISBN :978- 93-84869-17-5, pg 220-227.