YouTube and Social Media Content Producer 

Job Title – YouTube and Social Media Content Producer 

Job Profile & Responsibilities:

Video Production & Filming:

• Plan, shoot, and edithigh-quality video content for YouTube & social media platforms.
• Operatecameras, lighting, and sound equipment to ensure professional production quality.
• Conducton-campus shoots showcasing student life, faculty interviews, events, and infrastructure.

Social Media Video Strategy:

• Developvideo series ideas that align with the university’s branding and marketing strategy.
• Optimize content forYouTube, Instagram, Facebook, LinkedIn, and TikTok.
• Followtrending video styles to make academic content more engaging.
• Creative Direction & Storytelling
• Work closely withstudents, faculty, and university staff to create authentic content.
• Usescriptwriting & storytelling techniques to make educational content entertaining.
• Experiment withformats like vlogs, challenges, and interviews to engage prospective students.

Analytics & Performance Optimization:

• Track videoengagement, watch time, and reach to improve content performance.
• ImplementSEO strategies, captions, and hashtags to maximize views and visibility.
• A/B test different content types to see what works best for prospective students and parents.

Collaboration & Management:

• Coordinate withgraphic designers, social media managers, and student ambassadors.
• Managecontent calendars and production schedules to ensure regular uploads.
• Organize and maintainvideo archives for future use.

Skills Required for This Role:

• Video Shooting & Editing:Proficiency in Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
• Camera Handling & Lighting:Understanding of professional camera settings, composition, and color grading.
• Social media Trends & Strategy:Knowledge of YouTube growth tactics, Instagram reels, and LinkedIn engagement.
• Storytelling & Scriptwriting:Ability to craft compelling narratives for academic and entertainment content.
• Project Management:Organizing and scheduling shoots effectively to meet content goals.
• On-Camera Presence (Optional):If needed, should be comfortable appearing in videos or directing talent.