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Dr. Manasvi Maheshwari

  /    /  Dr. Manasvi Maheshwari

Education

  • Qualified UGC- NET in June 2012
  • Ph. D in Journalism and Mass Communication from School of Journalism and New Media Studies, IGNOU (2017)
  • Master’s in Mass Communication with 66% from Guru Jambeshwar University, Hisar 2007 -2009
  • PG Diploma in Journalism with 62% from Symbiosis, Pune (Distance Learning) 2006-07
  • Bachelors of Journalism and Mass Communication with 85% from Vivekananda Institute of Professional Studies, affiliated to Guru Gobind Singh Indraprastha University, Delhi in 2002-05.

Work Experience

  • 2006-2007 : Executive – Human Resource, Hindustan Coca-Cola Beverages Private Ltd
  • 2007-2009 : Assistant Manager- Corporate Communications, Sahara India
  • 2009-2011 : Assistant Professor – Manav Rachna International University, Faridabad
  • 2012-2014 : Assistant Professor – Jagannath International Management School, Delhi
  • 2014-2015 : Assistant Professor – Vivekananda Institute of Professional Studies, Delhi
  • 2015 – Till date : Assistant Professor- K.R. Mangalam University

Biography

She started completed her Bachelors in Journalism and Mass Communication and started her career in public relations and corporate communications with Coca-Cola group. She moved to Sahara Group and handled their corporate communication and in-house magazine, e-newsletter, press releases, press conferences. After gaining three years experience in industry she moved to academics. During her tenure of teaching and she has taught subjects like Public Relations, Advertising, Media Research, Communication Theories, Media Management, Event Management. She has also worked for various administrative positions such as Time Table In-charge, Discipline In-charge, Programme Coordinator, Syllabus Revision Committee, Research and Publication Team, Placement Team. She has also organized Faculty Development Programmes, Research Symposium and Seminars.

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Interest Area(s)

  • Media Research, Media Management
  • Corporate Communications
  • Advertising 

Research

  • Media Research, Media Management
  • Corporate Communications
  • Advertising 

Conferences/ Symposiums

  1. Attended three days national workshop on ‘Approaches to Social Research’ organized by TATA Institute of Social Sciences Alums Association, Mumbai, 25th June to 27th June 2015
  2. FDP on ‘Creative & Dynamic Learning Environment’ scheduled from 21st July, 2014 to 24th July, 2014 at Vivekananda Institute of Professional Studies
  3. Attended workshop on ‘Sports Marketing & Production’, at Apeejay Institute of Mass Communication, on 13th December 2014
  4. Attended FDP on ‘Teaching, Mentoring & Thought Leadership’ by Dr. Ravi K Dhar, Director Jagannath International Management School on 1st May 2014.
  5. Attended FDP on ‘Gender Discourse and Construction of Identities’ by Dr. Sushree Panigrahi a fellow with RAJIV GANDHI Institute of Contemporary Studies on 19th May 2014
  6. Attended Distinguished Leader Lecture by Shri Tejender Khanna, Ex Lt. Governor, Govt. of NCT Delhi at Sri Sathya Sai International Auditorium, New Delhi on ‘Higher Education & Grooming Visionary Leadership for Resurgent India on 26th February 2014
  7. Participated in Media Seminar ‘Media and Democratic Governance: Issues and Challenges’ organized by JIMS on 9th November 2013.
  8. Attended FDP on “Time Management” by Dr. Anu Singh Lather, Dean, University School of Management Studies, GGSIP University.
  9.  Attended One Week FDP on ‘Developing Scientific Approach in Media teaching’ from 9th July – 15th July 2018 organized by Delhi Metropolitan Education, Delhi.
  10. Attended Master Class on ‘Theory Building through Research’ by Dr. Nirmala Mani Adhikary, on 11th March 2018 at Delhi Metropolitan Education, Delhi. 
  11. Attended FDP on the theme “Reinventing Media Studies Teaching Methodology” from 29th May to 2nd June, 2017 organized by Department of Communication Studies, Jagannath International Management School, (JIMS), Delhi.
  12. Attended workshop on ‘Integrated Marketing Communication’ organized by Apeejay Institute of Mass Communication, Dwarka, Delhi on January 28, 2017.
  13.  Attended FDP on the theme “Recent Advances in Communication & Media Studies” from 16th May to 21st May 2016 organized by Department of Communication Studies, Jagannath International Management School, (JIMS), Delhi.

Publications

  1. Research paper title ‘Effectiveness of ASCI in controlling ‘Obscene’ and ‘Misleading’ Advertisements on television’ published in an edited book in June 2012 ISBN 978-81-8457-401-2. (Presented in International Seminar at TMU)
  2. Research Article title ‘Use of children in Television advertisements in promoting adult goods and services’ published in ‘VIDURA’- quarterly journal of PII Volume 5 Issue 1, Jan-March 2013
  3. Research Paper title ‘Analysis of News based programmes on English News Channels’ Published in Book ISBN 978-81-8457-589-7 in Jan 2014. (Presented at International Seminar MIST at VIPS)
  4. Research Paper title ‘Digitisation of Cable Television in India‘ published in online journal ‘International Journal of Research’ in January 2014 Volume 1, Issue 2. Impact Factor 3.541
  5. Research Paper published in International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print) ISSN 2348-3164 (online). Title ‘Television Commercials to encourage electorates to vote: A study of advertising campaigns by big corporate organizations ’ Volume 2 Issue 3, July-Sep 2014.
  6. Research Paper title ‘Internet Advertising: A study of online advertising business models, industry growth and its future’ published in a book ‘Role of Media in Nation Building’ published by Amity University, Madhya Pradesh ISBN 978-93-85000-171. (Presented in National Seminar – March 2015)
  7. Research Paper title ‘ Innovation in creation and delivery of news content: A Case study of India Today news channel’ published in ‘International Journal in Management and Social Science’ Volume III Issue 8, ISSN: 2321-1784, Impact Factor 4.358 (August 2015)
  8. Research Paper title ‘ The role of ownership in creation and delivery of news content:  Case study of two English News Channels’ presented at National Seminar organized by Himachal Pradesh University, Shimla in September 2015.
  9.  Research Paper title ‘Role of private FM channels in shaping public opinion – A study of Delhi Traffic Rationing Policy’ presented at National Seminar organized Center of Excellence on Public Policy and Government, Indian Institute of Management Kashipur on January 21-22, 2016.
  10. Research Paper titled “To study the role of ASCI in regulating Television Commercials” published in ‘PRAGYAAN -Journal of Mass Communication, on ‘Media & Regulation: A critical analysis’, Volume 14, Issue1-2, ISSN 0974-5221. The paper was presented at National Conference organized by School of Mass Communication, IMS Unison University, Dehradun on January 29-30, 2016.
  11. Research Paper titled “Role of development communication in improving Child Sex Ratio (CSR) in Haryana: A case study of ‘Beti Bachao Beti Padhao’ programme” presented at International Conference ICMC 2017 organized by MICA from 10th-12th January 2017.
  12. Research paper titled “To study the Role and Need of Rebranding Television Channels in India” presented at CommCon 2017, International Conference organized by Invertis University, Bareilly from 14th-15th April 2017.
  13. Research Paper titled “Impact of Health Messages on Facebook Users: A Case Study” published in ‘PRAGYAAN -Journal of Mass Communication’ Volume 15, Issue 2, December 2017 ISSN: 0974-5521.
  14. Research Paper titled “Cartoons as a medium of communication: Content Analysis of cartoons published in four national dailies” presented in International Conference ICAN 2018 organized by DME, Noida on 9th-11th March 2018. The paper is published in Book titled “Liberty, Dignity and Change in Journalism’ ISBN978-81-934480-7-6
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