Fashion Stalwart Sabyasachi Mukherjee addressed the students on Redesigning Fashion Post Covid-19ENTS
21 April 2020
School of Fashion, students and faculty members attended a webinar on ‘REDESIGNING FASHION POST COVID-19’ on 21st April 2020. Renowned Fashion Designer Sabyasachi Mukherjeetalked about the post-coronavirus fashion with famous editor Nonita Karla on Indian Luxury.
He defines luxury as a simple Hindi word “Majdoori”, those products who take more time in making is considered as luxury products. Marketing and promotion are the tools used for creating brand value. After covid-19, consumer will decide the luxury rather than manufacturer.
He said after the lockdown, it’s a time to stop extravagance and it should be our responsibility to help our economy by using halwais, shehnaiwalas, jalebiwalas rather than planning destination wedding outside the country. These cultural celebrations will provide jobs to many people in our economic system.
The students understood the impact of this crisis and things to do after the lockdown to support the economy as a responsible citizen. They came to know in this situation everyone is sailing in the same boat and all of us have to join hands to rebuild our lives.