YouTube and Social Media Content Producer 

Job Title – YouTube and Social Media Content Producer 

Job Profile & Responsibilities:

Video Production & Filming:

• Plan, shoot, and edithigh-quality video content for YouTube & social media platforms.
• Operate cameras, lighting, and sound equipment to ensure professional production quality.
• Conduct on-campus shoots showcasing student life, faculty interviews, events, and infrastructure.

Social Media Video Strategy:

• Develop video series ideas that align with the university’s branding and marketing strategy.
• Optimize content for YouTube, Instagram, Facebook, LinkedIn, and TikTok.
• Follow trending video styles to make academic content more engaging.
• Creative Direction & Storytelling
• Work closely withstudents, faculty, and university staff to create authentic content.
• Use scriptwriting & storytelling techniques to make educational content entertaining.
• Experiment with formats like vlogs, challenges, and interviews to engage prospective students.

Analytics & Performance Optimization:

• Track video engagement, watch time, and reach to improve content performance.
• Implement SEO strategies, captions, and hashtags to maximize views and visibility.
• A/B test different content types to see what works best for prospective students and parents.

Collaboration & Management:

• Coordinate with graphic designers, social media managers, and student ambassadors.
• Manage content calendars and production schedules to ensure regular uploads.
• Organize and maintainvideo archives for future use.

Skills Required for This Role:

• Video Shooting & Editing: Proficiency in Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
• Camera Handling & Lighting: Understanding of professional camera settings, composition, and color grading.
• Social media Trends & Strategy: Knowledge of YouTube growth tactics, Instagram reels, and LinkedIn engagement.
• Storytelling & Scriptwriting: Ability to craft compelling narratives for academic and entertainment content.
• Project Management: Organizing and scheduling shoots effectively to meet content goals.
• On-Camera Presence (Optional): If needed, should be comfortable appearing in videos or directing talent.