Digital Marketing Manager

Job Title :- Digital Marketing Manager

Position Summary:

KR Mangalam University seeks an experienced and innovative Digital Marketing Manager to lead our digital marketing initiatives. This role involves strategizing, implementing, and managing digital marketing campaigns to enhance our brand’s online presence, engage with prospective students, and drive admissions.

Key Responsibilities:

• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies aligned with university objectives.
• Campaign Management: Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
• Content Creation: Oversee the creation of engaging and relevant content for the website and social media platforms.
• Analytics and Reporting: Monitor and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Brand Management: Ensure brand consistency across all digital marketing channels.
• Team Leadership: Lead and mentor the digital marketing team to achieve goals and develop professionally.
• Market Research: Stay updated on the latest trends and best practices in online marketing and measurement.

Qualifications and Skills:

• Bachelor’s/Master’s degree in Marketing, Digital technologies, or a relevant field.
• Proven working experience in digital marketing, particularly within the higher education sector.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills and data-driven thinking.
• Excellent communication and leadership skills.