Job Category: Non - Faculty
Job Type: Full Time
Required Experience: 2-4 Years
Job Location: Gurugram
Job Title: Visual Website Optimizer Engineer
Location: K.R. Mangalam University, Gurugram
Department: Digital Marketing & IT
Job Type: Full-time
Job Summary:
Seeking a VWO Engineer to optimize website performance through A/B testing, CRO, and UX/UI improvementsusing Visual Website Optimizer (VWO).
Key Responsibilities:
- Design, implement, and analyze A/B & multivariate tests using VWO.
- Optimize landing pages for improved conversion rates.
- Track & analyze user behavior via heatmaps and analytics.
- Collaborate with developers, designers, and marketers for test implementation.
- Utilize HTML, CSS, JavaScript for experiment customization.
Required Skills & Qualifications:
- 2-4 years experience in VWO, CRO, and web analytics.
- Proficiency in GTM, GA4, Hotjar, JavaScript, and UX optimization.
- Strong data analysis and problem-solving skills.
- Excellent collaboration and communication abilities.
Preferred Qualifications:
- Experience in AI-based personalization and SQL.
- Background in the education sector is a plus.
