Launch of Advertising Campaign DOOR Donate Organ by SJMC
The students of School of Journalism and Mass Communication conceptualised and produced an advertising campaign on Organ Donation. The advertising campaign was designed for The Organ Receiving & Giving Awareness Network (ORGAN) India. The NGO was launched in March 2013 as an initiative of the Parashar Foundation.
Ms. Sunayana Arora Singh, CEO, ORGAN India officially launched the campaign on 11th October 2018. More than 100 students attended the launch and applauded the work done by the students.
The students of BA(JMC) as a part of their curriculum designed the series of print ads, posters, radio ads and television commercial (TVC) for the noble cause. The campaign will be launched by ORGAN India on its website and social media handles.
Prof. Kiran Bala, Dean SJMC appreciating the efforts of the students said “We at SJMC always try to give industry exposure to the media students so that they feel confident and should outshine in their professional growth. This campaign was one such initiative taken by the student under the guidance of able faculty members.”
It was a learning experience for the students as they got opportunity to work on a live project and try their creative and innovative skills on the project.