OVERVIEW
Our BBA Business Analytics programme has been carefully designed to give students a thorough understanding of business analytics. Immersion in the fields of data gathering, analysis, interpretation, and visualisation will equip you with the knowledge and skills necessary to make well-informed decisions that propel company success. With academic support from Ernst & Young and access to state-of-the-art tools and technologies, you’ll be ready to take the lead in the data-driven era.
The programme emphasises practical learning through real-world projects, case studies, and expert-led workshops, ensuring students develop thorough expertise in skills like statistical modelling, predictive analytics, and business intelligence. With this programme, you can unlock some of the best career opportunities in fields such as finance, marketing, operations, and supply chain management. The BBA Business Analytics programme also offers internships and placement support, preparing graduates for high-demand roles in data-driven decision-making across various industries.
Programme Highlights
Learn with Ernst & Young (EY)
EY, (formerly known as Ernst & Young) founded in 1989, is a multinational firm of professional services. It is one of the leading industries of assurance, tax and transaction. The company operates as a network of firms which are working separately in various countries. EY is one of the Big Four firms.
Training in Fintech Specialisation modules through classroom sessions.
Opportunity to work on Live Projects.
Engage in hands-on sessions and real-time case studies, honing practical skills under industry experts' guidance.
Charting Success
through Insights
Our BBA programme with a specialisation in Business Analytics, enriched by academic support from Ernst & Young, offers a comprehensive educational journey that seamlessly combines theoretical knowledge with practical application. Through the course, you will explore various aspects of business intelligence and analytics, equipping you for a successful career in this data-centric field.
Programme Structure
- Principles of Management
- Micro Economics
- Financial Accounting and Reporting
- Business Statistics
- Introduction to Data Analytics
- Minor I
- Indian Knowledge System
- Commercial Laws
- Managing Contemporary Human Resources
- Minor III
- Machine Learning For Business
- Fundamentals of Marketing
- AI Tools for Business
- Verbal Ability
- Project Management
- Summer Internship / Research Project
- GST and E Filing
- Community Service
- Sentiment Analysis: Understanding Customer Satisfaction through Text Data
- General Awareness for Business
- Predictive Analytics
- Arithmetic and Reasoning Skills-II
- Minor V
- Sales and Customer Relationship Management
- Summer Internship / Research Project
Organisational Structure, Culture and Design
Marketing Research
Supply Chain Analytics
Gen AI and LLMs
Minor VII
Dissertation
Qualitative Research Methods
Multivariate Research
Geo-Political Implications on Business
Minor Project
Generative AI
Cyber Security
Minor VIII
Connecting Talent to Dream Careers
At K.R. Mangalam University, our BBA Business Analytics programme stands out for its strong industry partnerships and remarkable placement record. We take immense pride in our collaborations with leading corporations and data-driven organizations, which actively engage in our campus recruitment initiatives. Esteemed companies such as IBM, Samatrix Solutions, Data Insights Group, and AnalytixPro are regular participants in our placement sessions.
Career Options
Our BBA Business Analytics programme at K.R. Mangalam University opens doors to a diverse range of exciting career prospects in the data-driven business world. Our graduates are equipped with the skills and expertise necessary to thrive in a variety of professional roles within the field of business analytics. While we highlight five key career paths below, it’s essential to recognise that the scope of opportunities extends far beyond these options:
Programme
Outcomes
Multi-disciplinary knowledge
The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and Non-Profit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.
01
Conceptual and practical skills
The programme enables the students to acquire the necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability to analyze and understand business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities.
02
Employability
The Management programme aims to develop students' intellectual pursuit of knowledge of various management methods and processes in every area of activity. So, the students can equip with knowledge, skills and attitude to become more employable for the present and emerging job market.
03
Complex Global Business Environment
The Management Programme aims to develop students into leaders ready to tackle the challenges of today's complex global business environment.
04
Integrative Experience and Experimental Learning
The programme provides integrative experience and experimental learning through the application of multi-disciplinary knowledge and analysing the impact of decisions and actions on various stakeholders.
05
Innovative Thinking for Effective Decision Making
The Programme prepares students to demonstrate awareness about the economic, ecological, political, legal and regulatory aspects of global business practices. The students acquire strategic and innovative thinking skills to enable effective decision-making and problem-solving in complex and uncertain conditions.
06
Analytical Thinking
The Programme aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and practical education. It seeks to develop students as analytical and rigorous thinkers so that they are able to apply the concepts learnt to all pertinent issues that affect an organization's performance and effectiveness.
07
Industry Exposure
The Programme exposes students to the diverse area of application of knowledge in business firms and industrial organizations and enables them to gain practical knowledge in order to be globally competent.
08
Team Building
The programme prepares students to work effectively in a team-based environment, persuade and influence others to work collectively for a common goal.
09
Blended Learning
Throughout the management programme, students gain valuable insight and skills from the classroom, lectures, case studies, conferences, industrial visits and guest lectures delivered by industry professionals and leading academicians from across the world through various teaching methods and platforms.
10
Compete on global platform by applying business concepts to managerial decision-making and develop a systematic understanding of globalization and its impact on business.
01
Communicate effectively and demonstrate professional behaviour while working in diverse teams in multidisciplinary settings.
02
Inculcate ethical qualities in self and demonstrate concern for society and environment.
03
Ability to use knowledge, management-oriented skills and tools in an integrated manner for managerial practice.
04
Pursue higher education and/or engage in continuous up-gradation and life-long learning.
05
Creativity and Innovation
Develop leadership skills, creativity and entrepreneurship
01
Design/development of solutions
Analyze and develop solutions for business problems and issues by using logical reasoning patterns for evaluating information, materials and data
02
Multifaceted Business Issue
Conceptualize a multifaceted business issue and express into a written statement and verbal presentation.
03
Financial Assistance
K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.
Sponsored
MBA Degree
100% Sponsored MBA for Outstanding Undergraduates
KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies.
Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career.
Frequently Asked Questions
Commence Your Journey
in 6 Simple Steps
Complete payment and submit
Pay the required Application Fee
Take an entrance test
K.R. Mangalam University Entrance Examination (KREE)
Appear for interaction
Attend our Faculty-Led Interview.
Get the admission offer
You will receive the offer letter after the successful interaction
Get Enroled
Be prepared to embark on your journey
