OVERVIEW
We have curated the MBA (Digital Marketing) programme in collaboration with Imarticus Learning to meet the evolving requirements of the digital marketing vertical. The programme seamlessly blends traditional marketing tactics with modern ones by dining into multiple modules like SEO, SEM, Digital Analytics, SMM, content strategy, and many more to help our students learn exceptional marketing strategies that attract leads, customers, and businesses.
Programme Highlights
Learn with Imarticus Learning
Pedagogy: Our Teaching-Learning Process is centred around case-based pedagogy for a more nuanced learning experience
Outcome-Based Education: Our programmes are designed in close partnership with industry partners and seasoned veterans for the jobs of tomorrow
Project-Based-Learning: Every course in our programme is anchored with a project to provide real-world hands-on learning
Simulated Learning: Our programmes include state-of-the-art simulations by Imarticus GameStudio to provide a wholesome learning experience
Collaborations: Our programme boasts a curated mix of lectures, masterclasses and industry partnerships to help learners stay abreast with current trends
Evaluation: Our programmes leverage modern solutions to evaluate and enable learners to meet their upskilling goals
Interview Prep: Each of our learners goes through a rigorous course of soft skills training covering areas like resume building, mock domain and HR interviews.
Digital Mastery Begins Here : MBA with
Imarticus Learning
The programme curriculum has been well designed to equip graduates with all the digital marketing skills so that they can go beyond their horizons and excel in the industry. This programme will help students strategise marketing challenges and provide a pathway to bring recognition and promote sales of an organisation. The programme core includes insights about emerging trends and the latest tools and technologies preparing students to become agile and smart marketers.
Programme Structure
- Excel for Business
- Statistics for Business
- Managerial Economics
- Financial Accounting for Management
- Evolution of Management Theory
- Behaviour in Organisations
- Marketing Management
- Digital Marketing Fundamentals
- Content Marketing
- Oral Business Communication
- Innovation and Design Thinking
- Global Business Operations
- Research Methodology Using R
- Human Resource Management
- Operations Management
- Management and Cost Accounting
- Macro Economics
- User Interface and User Experience
- Search Engine Optimization
- Social Media Marketing
- Creating An Entrepreneurial Mindset
- Written Business Communication
- Evaluation of Summer Internship Project Report
- Business Sustainability, Governance and Ethics
- Corporate Finance
- General Awareness and Corporate Affairs
- Digital Marketing Analytics
- Integrated Digital Marketing
- Digital Advertising
- Elective -I
- Elective- II
- Elective- III
- Elective -IV
Connecting Talent to Dream Careers
K.R. Mangalam University has collaborated with various top industry giants like Ernst & Young (EY), Capgemini, SBI, KPMG, Asian Paints, Flipkart, ICICI Bank, etc., offering students a platform to secure good internships and placements. Moreover, these organisations also organise training sessions in the university to provide our students with some hands-on industry experience and insights.
Career Options
The MBA (Digital Marketing) programme ensures that our students get enough training and exposure so that they can use their skills and digital marketing expertise to grab some of the most interesting and well-paying job opportunities in the market. Some of the most common career options for MBA (Digital Marketing) graduates have been mentioned below:
Programme
Outcomes
To impart undergraduate, post graduate and doctoral education in identified areas of higher education. 
01
To undertake research programmes with industrial interface. 
02
To integrate its growth with the global needs and expectations of the major stake holders through teaching, research, exchange & collaborative programmes with Foreign, Indian Universities/Institutions and MNCs. 
03
To act as a nodal centre for transfer of technology to the industry.  
04
To provide job oriented professional education to the students. 
05
Develop technical skill and proficiency for better career and life-long learning.
01
Design innovative solutions for business problems.
02
Think creatively towards better and improved products and services.
03
Act as responsible citizens with accountability towards all actions.
04
Uphold universal human values and take morally upright decisions.
05
Demonstrating continuous improvement through constant learning.
01
Exhibiting leadership abilities to develop & lead cross cultural teams.
02
Diagnosing practical business challenges using technical skills in the domain of digital marketing.
03
Devising innovative digital marketing strategies to improve business growth.
04
Conducting business processes upholding business ethics & universal human values.
05
Exhibiting responsibility towards environment, society & governance in all business operations.
06
Financial Assistance
K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.
Frequently Asked Questions
Commence Your Journey
in 6 Simple Steps
Complete payment and submit
Pay the required Application Fee
Take an entrance test
K.R. Mangalam University Entrance Examination (KREE)
Appear for interaction
Attend our Faculty-Led Interview.
Get the admission offer
You will receive the offer letter after the successful interaction
Get Enroled
Be prepared to embark on your journey
