The ability to make decisions based on data is becoming more and more important in today’s corporate environment. Business analytics has become a crucial tool for obtaining insightful information from data to help guide strategic decisions in this age of swift technology improvements. 

Most businesses may develop the capacity to make well-informed decisions that can promote productivity, creativity, and success by leveraging the capabilities of predictive, descriptive, and prescriptive analytics. It is significant for students to pursue a suitable degree if they want to have a prosperous career in the field of business analytics. This blog will examine what is BBA Business Analytics and other details.

What is BBA Business Analytics?

In general, business analytics entails the methodical investigation, evaluation, and interpretation of data to arrive at significant organisational choices. Businesses may find trends, patterns, and correlations in data using a variety of approaches, including descriptive, prescriptive, and predictive analytics, and use this information to make well-informed decisions that support strategic goals.

Businesses may increase operational efficiency, manage resource allocation, and obtain a competitive advantage in a data-rich world by utilising data-driven insights.

What is a Business Analytics Bachelor’s Degree?

This highly sought-after Bachelor of Business Administration programme in Business Analytics is offered by colleges and universities all across the globe. The BBA Business Analytics syllabus features an industry-relevant curriculum with an emphasis on practical applications. The programme provides a strong basis for applying data analytics to business trends and forecasts.

The BBA Business Analytics syllabus enables students to get practical experience using modern, in-demand business analytical tools and get ready for the next phase of their careers; the knowledgeable faculty members will mentor them through each course. By pursuing this degree, students develop their analytics knowledge and strategic business abilities while preparing them to make data-driven decisions that may advance whole sectors and enterprises. 

BBA Business Analytics Programmes Offered by the K.R. Mangalam University

Here, we will explore the various Business Analytics programmes offered by the K.R. Mangalam University (KRMU), BBA Business Analytics syllabus and subjects. 

BBA (Business Analytics) with Academic Support of Ernst & Young (EY)

The BBA Business Analytics scope is expanding quickly across industries as companies depend more and more on data to inform their decisions. This BBA Business Analytics syllabus is designed to prepare students to turn raw data into strategic insights. It does that by fusing data analysis with fundamental business knowledge. Graduates can work in a variety of industries, including marketing, e-commerce, finance, consulting, healthcare, and information technology, where there is a growing need for experts who can analyse and use data. 

Many go on to manage data-driven transformation initiatives or seek specialised further education like an MBA in Analytics or Data Science, although roles like Business Analyst, Data Analyst, Marketing Analyst, and Financial Analyst are only the beginning.

BBA Business Analytics Subjects

Below is the BBA Business Analytics syllabus that is taught in each year:

First Year 

Second Year

Third Year

BBA (Hons. / Hons. with Research) (Business Analytics) with Academic Support of Ernst & Young (EY)

This four-year undergraduate programme, referred to as the Bachelor of Business Administration (Hons. / Hons. with Research) in Business Analytics was created especially to give students the technical and analytical skills. They are highly valued in professional business sectors. To ensure that graduates are ready to contribute to organisational success and become useful assets in a variety of industrial sectors, its BBA business analytics syllabus emphasises on integrating data analytics with strategic decision-making. 

Students enrolled in the Bachelor of Corporate Administration (Hons. / Hons. with Research) in Business Analytics programmes are prepared for technical positions in the corporate world through the course of study. A wide range of topics are included in the BBA (Hons. / Hons. with Research) in Business Analytics programme, including financial reporting and analysis, business application of economics, marketing for modern businesses, statistics and computational data analysis, etc. It ensures that students get practical knowledge by including them in conferences, live projects, and industry case studies.

Also Read: BBA Business Analytics: Admission, Syllabus, Fee & Scope

BBA Business Analytics Subjects

The table below shows the BBA Business Analytics subjects that are taught in each year:

First Year 

Second Year 

Third Year

Year Four

In What Ways Does a KRMU’s Business Analytics Bachelor’s Degree Aid in Decision-Making?

After earning a BBA in Business Analytics from KRMU, it entails a thorough application of several analytical methodologies that can provide crucial insights into the data and facilitate informed decision-making.  Thai showcases the effectiveness of its BBA Business Analytics subjects.

Descriptive, predictive, and prescriptive analytics are the three main parts of business analytics, and each one contributes differently to better decision-making.

These help a lot in decision-making. Let’s explore these in detail below. 

Descriptive Analytics

Descriptive Analytics is the process of analysing historical data in order to fully comprehend previous trends and patterns. Businesses may learn a lot about their operations, consumer behaviour, and market dynamics by comprehending data patterns.

The success of many business elements may be evaluated with the aid of the key performance indicators, which serve as quantitative measurements. Additionally, dashboard visualisation, which shows KPIs visually, aids in a quick overview and helps decision-makers identify areas for development.

By providing a backward look at the corporate environment, descriptive analytics may provide the groundwork and serve as the starting point for further analytical phases.

Predictive Analytics

This technique forecasts future patterns and results by extending the knowledge gleaned from past data. Businesses can create models that can forecast possible outcomes by comprehending past trends.

Additionally, the models help companies predict changes in the market, consumer preferences, and demand. Predictive analytics, for instance, may be used to forecast consumer behaviour, assisting businesses in tailoring their product offers and marketing plans to suit expected preferences.

Prescriptive Analytics

Prescriptive Analytics, which provides astute suggestions for the best options depending on a number of criteria, is the result of data-driven decision-making. In addition to pointing out possible outcomes, this analysis recommends the optimal course of action needed to reach desired objectives.

Businesses may use prescriptive analytics to model various scenarios and evaluate their effects. In particular, the simulation-based method is useful for strategic planning and risk assessment. In order for decision-makers to make well-informed decisions based on data-driven insights, the degree prepares students to investigate various options and their possible outcomes.

Career Opportunities in Data Analytics

The KRMU’s BBA business analytics syllabus and subjects are intended for individuals who want to hone their analytical abilities in order to succeed in the data-driven workplace. Graduates of the programme can apply for a wide range of jobs after finishing it. 

The following highlights some of the most popular data analytics employment choices that students select after graduation:

Big Data Engineers

They construct, design, test, and manage big data processing systems as part of their employment in the IT industry. It is one of the top data analytics positions for 2025.

• Roles: Create systems that efficiently analyse data and queries and handle and manage massive data collections.
• Skills Needed: Hadoop, Spark, and cloud computing platforms like AWS and Azure.
• Salary Package: The average yearly salary is around INR 11 lakh.

Product Analysts

They collect, assess, and analyse product data in order to enhance its functionality.

• Roles: Investigate, assess, and pinpoint product performance and trends; rank development activities according to client needs; and suggest desirable enhancements.
• Skills Needed: A/B testing, data visualisation tools, and user behaviour analysis
• Salary Package: The average yearly salary is around INR 10.6 lakh.

Data Scientists

After earning a BBA in data analytics, this is one of the best professions. Data scientists utilise their statistical and programming skills to analyse data and extract useful insights. These insights then assist companies in finding creative solutions, making well-informed decisions, and increasing operational effectiveness.

• Roles: Develop prediction models, automatically extract insights from data, and resolve challenging data issues using machine learning methods.
• Skills Needed: R, Python, and machine learning algorithms are necessary.
• Salary Package: The average yearly pay is around INR 9.7 lakh.

Data Consultants

Data consultants, who are experts in deciphering intricate data sets, will rank among the top data analytics positions in 2025. They help businesses make wise decisions.

• Roles: Convert data insights into workable plans, counsel businesses on how to use data to expand strategically, and explain difficult results to clients who are not technical.
• Skills Needed: Strong business acumen, good written and verbal communication, and data storytelling.
• Salary Package: The average yearly pay is around INR 9.5 lakh.  

Business Analysts

They assist companies in increasing operational efficiency by applying their business and IT expertise.

• Roles: Help organisations close the gap between business demands and technology solutions to achieve growth by identifying current issues and possible growth possibilities.
• Skills Needed: preparing documentation and reports, obtaining business needs, and successfully controlling stakeholder expectations
• Salary Package: The average yearly pay is around INR 9 lakh.

Risk Analysts

They are in charge of identifying any possible hazards within a company and providing knowledgeable guidance to avoid and lessen them.

• Roles: Evaluate the organisation’s financial situation and documentation, identify potential hazards, and help it prevent future problems by developing viable mitigation plans.
• Skills Needed: Knowledge of risk-management tools, research, predictive modelling, and problem-solving skills
• Salary Package: The average yearly pay is around INR 6.8 lakh.

Data Analysts

After a BBA in data analytics, this is also one of the most sought-after positions. Professionals that collect and analyse huge data sets are known as data analysts. They then utilise that information to assist organisations in resolving difficult issues.

• Roles: Use statistical methods to find relationships, patterns, and trends in data; evaluate and interpret data; remove mistakes, duplication, and missing values from data; and assist in making well-informed business choices.
• Skills Needed: Proficiency with Excel, SQL, and data visualisation programmes like Tableau and Power BI.
• Salary Package: The average yearly pay is around INR 6 lakh.

Finance Analyst

A financial analyst is one of the best positions you may apply for after earning a BBA in data analytics. These knowledgeable experts evaluate financial information and provide organisations and individuals with professional advice on investment-related matters.

• Roles: Data analysis, financial report creation, financial predictions for the future, and providing stakeholders with insights for financial planning and investment
• Skills Needed: Proficiency in financial modelling, risk analysis tools, and Excel
• Salary Package: The average yearly pay is around INR 5.6 lakh.

Marketing Analysts

These experts collect, assess, and decipher information on consumer and market trends. They then provide information that aids in directing an organisation’s marketing choices.

• Roles: Identify market trends and insights, examine consumer behaviour patterns, assess the efficacy and success of marketing efforts, and share the results with the marketing team and other relevant parties.
• Skills Needed: Understanding of Google Analytics, SEO/SEM tools, and the capacity to decipher vast, intricate data sets
• Salary Package: The average yearly pay is around INR 5.4 lakh.

Operations Analysts

The position of operations analyst comes in last on our list of the best data analytics jobs for 2025. They are in charge of enhancing corporate procedures by seeing probable issues and hazards, assessing the information at hand, and suggesting viable fixes.

• Roles: Finding areas for improvement, suggesting fixes, analysing data, creating reports, and optimising business processes using insights from data
• Skills Needed: Knowledge of statistical software, enhancement of business procedures, and KPI analysis
• Salary Package: The average yearly pay is around INR 4.7 lakh.

So, completing the BBA business analytics syllabus can help you land these jobs.

Conclusion

In this blog post, we explored what BBA Business Analytics is and why it has become one of the most sought-after programmes today. A BBA in Business Analytics equips students with the analytical, technical, and strategic skills required to turn raw data into meaningful business insights. The programme’s curriculum bridges the gap between management and technology, preparing students to excel in today’s data-driven business ecosystem.

Choosing to pursue this course at K.R. Mangalam University ensures a well-structured BBA Business Analytics syllabus that blends strong academic fundamentals with practical industry exposure. With its modern curriculum, experienced faculty, and robust placement support, KRMU empowers learners to become future-ready business professionals capable of making smarter, evidence-based decisions.

Also Read: Types of Business Analytics: Career Paths and Prospects