OVERVIEW
BBA Digital Marketing at School of Management and Commerce addresses the growing need for digital marketing professionals in various industries. This programme integrates traditional marketing management principles with cutting-edge digital marketing technologies and trends. BBA in Digital Marketing programme aims to blend core business management principles with cutting-edge digital marketing strategies, equipping students with the skills required to enhance brand presence, engage customers, and drive business growth in the digital era. With the increasing dominance of online marketing, data analytics, and social media strategies, businesses are investing heavily in digital marketing professionals. This programme at the Best Private College for BBA Digital Marketing offers a comprehensive curriculum covering content development, social media marketing, SEO, SEM, and analytics.
**Subject to Approval
Programme Highlights
Learn with
IIDE is Asia's most trusted digital marketing institute with students from 10+ countries. Its pride itself on being a one-of-a-kind institute that aims to equip learners with the skills, knowledge and mindset needed to compete successfully in the digital landscape.
Dedicated resources to help students find good job opportunities.
Engage in hands-on sessions and real-time case studies, honing practical skills under industry experts' guidance.
Gain practical knowledge in SEO, PPC, social media, content marketing, and more.
Learn directly from top industry leaders and marketing professionals.
Future-Ready Curriculum for
Digital Success!
The curriculum of the BBA in Digital Marketing programme is intended to impart exceptional academic knowledge and practical research acumen. We regularly update the curriculum to ensure students are up-to-date with the latest industry developments. Students are encouraged to participate in various case studies, industry-led workshops, and project-based learning for absolute excellence. The curriculum aims to enhance skills in strategic planning, analytical abilities, effective communication, time management, and adaptability. The BBA Digital Marketing course details include industry-relevant modules to equip students with essential digital marketing expertise.
Programme Structure
- Management Thought and Applications
- Business Application Of Economics
- Financial Reporting and Analysis
- Import Export Management
- Minor-I
- Office Management & Secretarial Practice
- Value-Added Course
- Human Capital Management
- International Banking & Business Laws
- Minor-III
- Critical and Design Thinking
- Life Skills For Leaders-I
- Open Elective
- Value-Added Course
- Evaluation of Summer Internship
- Strategic Orientation For Business
- Business Statistics
- International Marketing Logistics
- Minor-V
- Life Skills For Leaders-III
- Evaluation of Summer Internship
Connecting Talent to Dream Careers
K.R. Mangalam University has collaborated with various top industry giants like Ernst & Young (EY), Capgemini, SBI, Nestle, Asian Paints, Flipkart, Cadbury, etc., offering students a platform to secure good internships and placements. Moreover, these organisations also organise training sessions in the university to provide our students with some hands-on industry experience and insights.
Career Options
A BBA in Digital Marketing opens up diverse career opportunities in the fast-growing digital industry. Here are some top career options with additional details on what you can expect in each role:
Programme
Outcomes
Multi-disciplinary knowledge
The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and NonProfit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.
01
Conceptual and practical skills
The programme enables the students to acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability of analyzing and understanding business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities.
02
Employability
The Management programme aims to develop students' intellectual pursuit of knowledge of various management methods and processes in every area of activity. So, the students can equip with knowledge, skills and attitude to become more employable for the present and emerging job market.
03
Multi-disciplinary knowledge
The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and NonProfit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.
04
Integrative Experience and Experimental Learning
The programme provides integrative experience and experimental learning through the application of multi-disciplinary knowledge and analyzing the impact of decisions and actions on various stake holders.
05
Innovative thinking for Effective Decision Making
The Programme prepares students to demonstrate awareness about the economic, ecological, political, legal and regulatory aspects of global business practices. The students acquire strategic and innovative thinking skills to enable effective decision making and problem solving in complex and uncertain condition.
06
Analytical Thinking
The Programme aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and practical education. It seeks to develop students as analytical and rigorous thinkers so that they are able to apply the concepts learnt to all pertinent issues that affect an organization's performance and effectiveness.
07
Industry Exposure
The Programme exposes students to the diverse area of application of knowledge in business firms and industrial organizations and enables them to gain the practical knowledge in order to be globally competent.
08
Team Building
The programme prepared students to work effectively in a team based environment, persuade and influence others to work collectively for a common goal.
09
Blended Learning
Throughout the management programme, students gain valuable insight and skills from class room, lectures, case studies, conferences, industrial visits and guest lectures delivered by industry professionals and leading academicians from across the world through various teachingmethods and platforms.
10
Understanding about the technological innovations
01
Learning aptitude and attitude towards new technology
02
Leadership abilities to lead a team to adapt to change
03
Innovative and creative strategies to master the digital markets and help companies gain prominence and dominance
04
Resilience, empathy, and compassion to become transformational and responsible business leaders
05
Applying technology to understand the market dynamics in digital world
01
Identifying challenges of the evolving digital landscape
02
Strategising to achieve market dominance and leadership using digital tools
03
Innovating and inventing new products and strategies to lead the competition instead of dealing with it
04
Financial Assistance
K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.
Sponsored
MBA Degree
100% Sponsored MBA for Outstanding Undergraduates
KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies.
Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career.
Frequently Asked Questions
Commence Your Journey
in 6 Simple Steps
Complete payment and submit
Pay the required Application Fee
Take an entrance test
K.R. Mangalam University Entrance Examination (KREE)
Appear for interaction
Attend our Faculty-Led Interview.
Get the admission offer
You will receive the offer letter after the successful interaction
Get Enroled
Be prepared to embark on your journey
