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BBA Marketing

56.6 LPAHighest Package
800+Campus Recruiters
100%Placement Assistance
Connecting Talent to Dream Careers

Apply Today for K.R. Mangalam University

Duration

3 Years

Programme Fee / Year

Rs. 2,00,000

Eligibility

Passed 10+2 or equivalent examination from any recognised board/university with minimum 50% aggregate marks.

scope image

Programme Scope

The scope of BBA in Marketing is vast and ever-evolving, opening doors to diverse career opportunities across industries. With the rise of digital platforms, e-commerce, and global markets, skilled marketing professionals are in high demand. Graduates can pursue careers in digital marketing, brand management, advertising, market research, public relations, retail management, and sales. They also find opportunities in multinational corporations, startups, consultancy firms, and media houses. The degree also serves as a strong foundation for higher studies like MBA in Marketing, International Business, or Digital Strategy, equipping students with the skills to become future marketing leaders, entrepreneurs, and innovators.

Programme Key Features

Highlights

BBA Marketing key feature – Curriculum designed with industry leaders for cutting-edge marketing knowledge
Curriculum Designed with Industry Leaders
Curriculum Designed with Industry Leaders

The curriculum is developed in consultation with top business leaders, ensuring students gain cutting-edge knowledge, practical skills, and industry-relevant expertise to excel in marketing and business management roles.

BBA Marketing key feature – Global exposure at University of East Anglia (UEA) UK in Semester 4 with credit transfer
Global Exposure at a Leading UK University
Global Exposure at a Leading UK University

Students have the opportunity to study at the University of East Anglia (UEA), UK in Semester 4, with seamless credit transfer, while gaining international classroom exposure, collaborating with global peers, and experiencing the UK’s academic and cultural environment.

BBA Marketing key feature – Industry visits and live projects for practical marketing exposure
Industry Visits & Live Projects
Industry Visits & Live Projects

Regular industry visits, conferences, and live projects provide practical exposure, helping students understand workplace challenges, apply theoretical concepts, and gain a competitive advantage in the marketing sector.

BBA Marketing key feature – Entrepreneurship and Incubation Centre with Design Thinking Lab for startup ideas
Entrepreneurship & Innovation Support
Entrepreneurship & Innovation Support

The Entrepreneurship and Incubation Center along with the Design Thinking Lab nurture innovative startup ideas, empowering students to transform entrepreneurial visions into successful business ventures with expert mentorship and resources.

BBA Marketing key feature – More than 50% tuition fee waiver at University of East Anglia (UEA)
More than 50% Tuition Fee Waiver
More than 50% Tuition Fee Waiver

Benefit from substantial tuition support (over 50%) at the University of East Anglia (UEA), making global education both achievable and rewarding.

BBA Marketing key feature – Marketing strategy and consumer insights with data-driven decision-making skills
Marketing Strategy & Consumer Insights
Marketing Strategy & Consumer Insights

Students gain expertise in analysing consumer behaviour, market trends, and brand positioning, enabling them to design effective marketing strategies and make data-driven decisions in a dynamic global marketplace.

Admission Process

Commence your Journey in just 6 simple steps

Start your application

admissions.krmangalam.edu.in

Payment

Pay the required application fee of ₹1,000

Entrance Test

Appear for the K.R. Mangalam University Entrance Exam

Personal Interview

Attend our Faculty-Led Interview

Admission Offer

Receive the offer letter after a successful personal interview

Get Enrolled

Embark on your journey with K.R. Mangalam University

Curriculum Background

Curriculum & Syllabus

Accounting Fundamentals
Managerial Economics
Principles of Management
Business Statistics
Marketing Management
MS-Excel
Environmental Studies

Labs & Facilities

Our BBA in Marketing course at the top BBA Marketing College in Gurugram is designed to blend creativity with analytical skills, backed by state-of-the-art labs and facilities that foster innovation, strategic thinking, and industry readiness. From the Entrepreneurship and Incubation Centre to the Consumer Insights Lab, students gain practical exposure to market trends, brand strategies, and digital innovations.

Here’s everything the KRMU BBA in Marketing programme has to offer:


Entrepreneurship and Incubation Centre
Entrepreneurship and Incubation Centre

Supports marketing-driven startups with mentorship, resources, and industry connections to turn creative business ideas into successful ventures.

Design Thinking Lab
Design Thinking Lab

Fosters creativity and innovation through hands-on problem-solving and user-focused design strategies.

Business Simulation Lab
Business Simulation Lab

Real-world marketing and business scenarios to enhance decision-making, strategic planning, and brand management skills.

Well-Equipped Computer Labs
Well-Equipped Computer Labs

Industry-relevant software and analytics tools for research, campaign management, and data-driven marketing practices.

Beyond the Classroom

Our experiential learning programmes bridge the gap between academics and industry by providing hands-on exposure through live campaigns/projects, research initiatives, and corporate internships. Students engage in real-world problem-solving, collaborate with industry leaders, participate in technical bootcamps, and gain entrepreneurial insights through startup incubation programmes. With opportunities for international competitions and industry training, the curriculum ensures graduates are well-equipped to thrive in shifting consumer behaviour and attention economies.

Naved at KRMU guest event
Sukhi at KRMU guest event
Parmish Verma at KRMU guest session
Nora Fatehi at KRMU guest appearance
Kangana Ranaut at KRMU special session
Guest speaker Jasmine leading an expert session for students at K.R. Mangalam University
Naved at KRMU guest event
Sukhi at KRMU guest event
Parmish Verma at KRMU guest session
Nora Fatehi at KRMU guest appearance
Kangana Ranaut at KRMU special session
Guest speaker Jasmine leading an expert session for students at K.R. Mangalam University
Naved at KRMU guest event
Sukhi at KRMU guest event
Parmish Verma at KRMU guest session
Nora Fatehi at KRMU guest appearance
Kangana Ranaut at KRMU special session
Guest speaker Jasmine leading an expert session for students at K.R. Mangalam University
University Background

Career Prospects

The BBA in Marketing programme opens the door to a variety of stimulating career paths in the marketing domain. Graduates are equipped with knowledge and skills to excel in multiple dynamic sectors. Here are five key career trajectories available:

Kick Off Your Journey

Digital Marketing Strategist

Specialise in creating and executing digital marketing campaigns, leveraging online platforms to increase brand visibility and engagement.

Brand Manager

Take charge of managing and nurturing a brand, from developing marketing strategies to overseeing promotional activities and brand communication.

Market Research Analyst

Play a crucial role in gathering and analysing market data, providing insights that guide business decisions and strategies.

Social Media Manager

Harness the power of social media to build and engage with the customer base, and manage a brand’s online presence.

Content Marketing Specialist

Develop and execute content strategies, creating compelling content that resonates with target audiences and drives marketing objectives.

Career Prospects Students

Financial Assistance

K.R. Mangalam University has collaborated with leading banks to offer convenient Education Loan options, making it easier for students to finance their academic aspirations. These loans come with a moratorium period, allowing you to begin repayment either one year after course completion or six months after securing a job (whichever comes first). This ensures you can focus on your studies now and manage repayments when you're financially ready.

Quick & Instant Disbursal
Includes tuition fees, books cost, hostel fees, and airfare
Pan India loan availability
Concessional rate of interest
Speedy disposal of loan applications
Up to 100% loan with a lower interest rate and zero processing fees
Repayment tenure ranging from 5-15 years
Kuhoo Finance education loan partner at KRMU
ICICI Bank education loan partner at KRMU
Axis Bank education loan partner at KRMU
Propelld education loan partner at KRMU
IDFC First Bank education at KRMU
GrayQuest education fee financing partner at KRMU

Scholarship 2026

We offer up to 100% scholarships for academic toppers, sports achievers, and students across multiple categories, ensuring that ambition, hard work, and potential always find their way forward.

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Any Question? We’re Here To Help!

Can’t find your query? Call us at 8800697010 or email us at [email protected]

Yes, K.R. Mangalam University offers diploma courses to cater to diverse interests and career aspirations. We currently have a Diploma in Pharmacy programme structured to provide practical and theoretical knowledge.

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Learn at One of India’s Biggest Business Hubs, Gurugram

Aerial view of Cyber City, Gurugram – corporate hub near K.R. Mangalam University campus

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Brochure

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