Where Creativity Meets Strategy

BBA Marketing

Master the art of branding, consumer behaviour, digital marketing, and market research, with hands-on industry exposure and innovation-driven learning to excel in the dynamic world of marketing.

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K.R. Mangalam University

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K.R. Mangalam University

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Connecting Talent to Dream Careers

Duration

3 Years

Programme Fee / Year

Rs. 2,00,000

Eligibility

Passed 10+2 or equivalent examination from any rec

Programme Scope

The scope of BBA in Marketing is vast and ever-evolving, opening doors to diverse career opportunities across industries. With the rise of digital platforms, e-commerce, and global markets, skilled marketing professionals are in high demand. Graduates can pursue careers in digital marketing, brand management, advertising, market research, public relations, retail management, and sales. They also find opportunities in multinational corporations, startups, consultancy firms, and media houses. The degree also serves as a strong foundation for higher studies like MBA in Marketing, International Business, or Digital Strategy, equipping students with the skills to become future marketing leaders, entrepreneurs, and innovators.

Programme Key Features

Highlights

Curriculum Designed with Industry Leaders

The curriculum is developed in consultation with top business leaders, ensuring students gain cutting-edge knowledge, practical skills, and industry-relevant expertise to excel in marketing and business management roles.

BBA Marketing key feature – Global exposure at University of East Anglia (UEA) UK in Semester 4 with credit transfer

Global Exposure at a Leading UK University

Students have the opportunity to study at the University of East Anglia (UEA), UK in Semester 4, with seamless credit transfer, while gaining international classroom exposure, collaborating with global peers, and experiencing the UK’s academic and cultural environment.

BBA Marketing key feature – Industry visits and live projects for practical marketing exposure

Industry Visits & Live Projects

Regular industry visits, conferences, and live projects provide practical exposure, helping students understand workplace challenges, apply theoretical concepts, and gain a competitive advantage in the marketing sector.

BBA Marketing key feature – Entrepreneurship and Incubation Centre with Design Thinking Lab for startup ideas

Entrepreneurship & Innovation Support

The Entrepreneurship and Incubation Center along with the Design Thinking Lab nurture innovative startup ideas, empowering students to transform entrepreneurial visions into successful business ventures with expert mentorship and resources.

More than 50% Tuition Fee Waiver

Benefit from substantial tuition support (over 50%) at the University of East Anglia (UEA), making global education both achievable and rewarding.

BBA Marketing key feature – Marketing strategy and consumer insights with data-driven decision-making skills

Marketing Strategy & Consumer Insights

Students gain expertise in analysing consumer behaviour, market trends, and brand positioning, enabling them to design effective marketing strategies and make data-driven decisions in a dynamic global marketplace.

Admission Process

Commence your Journey in just 6 simple steps

admissions.krmangalam.edu.in

Pay the required application fee of ₹1,000

Appear for the K.R. Mangalam University Entrance Exam

Attend our Faculty-Led Interview

Receive the offer letter after a successful personal interview

Embark on your journey with K.R. Mangalam University

STEP 01

Start your application

admissions.krmangalam.edu.in

STEP 02

Payment

Pay the required application fee of ₹1,000

STEP 03

Entrance Test

Appear for the K.R. Mangalam University Entrance Exam

STEP 04

Personal Interview

Attend our Faculty-Led Interview

STEP 05

Admission Offer

Receive the offer letter after a successful personal interview

STEP 06

Get Enrolled

Embark on your journey with K.R. Mangalam University

Curriculum & Syllabus

Accounting Fundamentals

Managerial Economics

Principles of Management

Business Statistics

Marketing Management

MS-Excel

Environmental Studies

Labs & Facilities

Our BBA in Marketing course at the top BBA Marketing College in Gurugram is designed to blend creativity with analytical skills, backed by state-of-the-art labs and facilities that foster innovation, strategic thinking, and industry readiness. From the Entrepreneurship and Incubation Centre to the Consumer Insights Lab, students gain practical exposure to market trends, brand strategies, and digital innovations.

Here’s everything the KRMU BBA in Marketing programme has to offer:

Entrepreneurship and Incubation Centre

Supports marketing-driven startups with mentorship, resources, and industry connections to turn creative business ideas into successful ventures.

Design Thinking Lab

Fosters creativity and innovation through hands-on problem-solving and user-focused design strategies.

Business Simulation Lab

Real-world marketing and business scenarios to enhance decision-making, strategic planning, and brand management skills.

Well-Equipped Computer Labs

Industry-relevant software and analytics tools for research, campaign management, and data-driven marketing practices.

Beyond the Classroom

Our experiential learning programmes bridge the gap between academics and industry by providing hands-on exposure through live campaigns/projects, research initiatives, and corporate internships. Students engage in real-world problem-solving, collaborate with industry leaders, participate in technical bootcamps, and gain entrepreneurial insights through startup incubation programmes. With opportunities for international competitions and industry training, the curriculum ensures graduates are well-equipped to thrive in shifting consumer behaviour and attention economies.

RJ Naved interacting with BBA Marketing students at a K.R. Mangalam University guest session

Singer Sukh-E at a K.R. Mangalam University guest session with BBA Marketing students

Guest speaker Jasmine leading an expert session for students at K.R. Mangalam University

K.R. Mangalam University Background image

Career Prospects

The BBA in Marketing programme opens the door to a variety of stimulating career paths in the marketing domain. Graduates are equipped with knowledge and skills to excel in multiple dynamic sectors. Here are five key career trajectories available:

Digital Marketing Strategist

Specialise in creating and executing digital marketing campaigns, leveraging online platforms to increase brand visibility and engagement.

Brand Manager

Take charge of managing and nurturing a brand, from developing marketing strategies to overseeing promotional activities and brand communication.

Market Research Analyst

Play a crucial role in gathering and analysing market data, providing insights that guide business decisions and strategies.

Social Media Manager

Harness the power of social media to build and engage with the customer base, and manage a brand’s online presence.

Content Marketing Specialist

Develop and execute content strategies, creating compelling content that resonates with target audiences and drives marketing objectives.

Students exploring cyber security career prospects

Financial Assistance

K.R. Mangalam University has collaborated with leading banks to offer convenient Education Loan options, making it easier for students to finance their academic aspirations. These loans come with a moratorium period, allowing you to begin repayment either one year after course completion or six months after securing a job (whichever comes first). This ensures you can focus on your studies now and manage repayments when you're financially ready.

Quick & Instant Disbursal

Includes tuition fees, books cost, hostel fees, and airfare

Pan India loan availability

Concessional rate of interest

Speedy disposal of loan applications

Up to 100% loan with a lower interest rate and zero processing fees

Repayment tenure ranging from 5-15 years

Scholarship 2026

We offer up to 100% scholarships for academic toppers, sports achievers, and students across multiple categories, ensuring that ambition, hard work, and potential always find their way forward.

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Any Question? We’re Here To Help!

Can’t find your query? Call us at 8800697010 or email us at [email protected]

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Yes, K.R. Mangalam University offers diploma courses to cater to diverse interests and career aspirations. We currently have a Diploma in Pharmacy programme structured to provide practical and theoretical knowledge.

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Map showing K.R. Mangalam University on Sohna–Gurgaon Road, Gurugram, Haryana

OUR LOCATION

Learn at One of India’s Biggest Business Hubs, Gurgaon

Aerial view of Cyber City, Gurugram – corporate hub near K.R. Mangalam University campus