Where Creativity Meets Strategy
BBA Marketing
Master the art of branding, consumer behaviour, digital marketing, and market research, with hands-on industry exposure and innovation-driven learning to excel in the dynamic world of marketing.
3 Years
Duration
Rs. 1,85,000
Programme Fee / Year
Passed 10+2 or equivalent examination from any rec
Eligibility
Programme Scope
The scope of BBA in Marketing is vast and ever-evolving, opening doors to diverse career opportunities across industries. With the rise of digital platforms, e-commerce, and global markets, skilled marketing professionals are in high demand. Graduates can pursue careers in digital marketing, brand management, advertising, market research, public relations, retail management, and sales. They also find opportunities in multinational corporations, startups, consultancy firms, and media houses. The degree also serves as a strong foundation for higher studies like MBA in Marketing, International Business, or Digital Strategy, equipping students with the skills to become future marketing leaders, entrepreneurs, and innovators.
Programme Key Features
Highlights
Curriculum Designed with Industry Leaders
The curriculum is developed in consultation with top business leaders, ensuring students gain cutting-edge knowledge, practical skills, and industry-relevant expertise to excel in marketing and business management roles.
Learning from Industry Experts
Students receive advanced knowledge and insights directly from industry experts through guest lectures, workshops, and mentorship sessions, bridging the gap between classroom learning and real-world financial applications.
Industry Visits & Live Projects
Regular industry visits, conferences, and live projects provide practical exposure, helping students understand workplace challenges, apply theoretical concepts, and gain a competitive advantage in the marketing sector.
Entrepreneurship & Innovation Support
The Entrepreneurship and Incubation Center along with the Design Thinking Lab nurture innovative startup ideas, empowering students to transform entrepreneurial visions into successful business ventures with expert mentorship and resources.
Focus on Entrepreneurial & Managerial Skills
The programme emphasises entrepreneurial thinking and strong business management expertise, equipping students with critical decision-making, leadership, and problem-solving skills to thrive in diverse business and marketing landscapes.
Marketing Strategy & Consumer Insights
Students gain expertise in analysing consumer behaviour, market trends, and brand positioning, enabling them to design effective marketing strategies and make data-driven decisions in a dynamic global marketplace.
Curriculum Designed with Industry Leaders
The curriculum is developed in consultation with top business leaders, ensuring students gain cutting-edge knowledge, practical skills, and industry-relevant expertise to excel in marketing and business management roles.
Learning from Industry Experts
Students receive advanced knowledge and insights directly from industry experts through guest lectures, workshops, and mentorship sessions, bridging the gap between classroom learning and real-world financial applications.
Industry Visits & Live Projects
Regular industry visits, conferences, and live projects provide practical exposure, helping students understand workplace challenges, apply theoretical concepts, and gain a competitive advantage in the marketing sector.
Entrepreneurship & Innovation Support
The Entrepreneurship and Incubation Center along with the Design Thinking Lab nurture innovative startup ideas, empowering students to transform entrepreneurial visions into successful business ventures with expert mentorship and resources.
Focus on Entrepreneurial & Managerial Skills
The programme emphasises entrepreneurial thinking and strong business management expertise, equipping students with critical decision-making, leadership, and problem-solving skills to thrive in diverse business and marketing landscapes.
Marketing Strategy & Consumer Insights
Students gain expertise in analysing consumer behaviour, market trends, and brand positioning, enabling them to design effective marketing strategies and make data-driven decisions in a dynamic global marketplace.
Admission Process
Commence your Journey in just 6 simple steps
Start your application
Personal Interview
Curriculum & Syllabus
Programme Structure
Management Thought and Applications
Business Application of Economics
Financial Reporting and Analysis
Advertising & Brand Management
Minor-I
Office Management & Secretarial Practice
Value-Added Course
Labs & Facilities
Our BBA in Marketing course at the top BBA Marketing College in Gurugram is designed to blend creativity with analytical skills, backed by state-of-the-art labs and facilities that foster innovation, strategic thinking, and industry readiness. From the Entrepreneurship and Incubation Centre to the Consumer Insights Lab, students gain practical exposure to market trends, brand strategies, and digital innovations.
Here’s everything the KRMU BBA in Marketing programme has to offer:
Entrepreneurship and Incubation Centre
Supports marketing-driven startups with mentorship, resources, and industry connections to turn creative business ideas into successful ventures.
Design Thinking Lab
Fosters creativity and innovation through hands-on problem-solving and user-focused design strategies.
Business Simulation Lab
Real-world marketing and business scenarios to enhance decision-making, strategic planning, and brand management skills.
Well-Equipped Computer Labs
Industry-relevant software and analytics tools for research, campaign management, and data-driven marketing practices.
Entrepreneurship and Incubation Centre
Supports marketing-driven startups with mentorship, resources, and industry connections to turn creative business ideas into successful ventures.
Design Thinking Lab
Fosters creativity and innovation through hands-on problem-solving and user-focused design strategies.
Business Simulation Lab
Real-world marketing and business scenarios to enhance decision-making, strategic planning, and brand management skills.
Well-Equipped Computer Labs
Industry-relevant software and analytics tools for research, campaign management, and data-driven marketing practices.
Beyond the Classroom
Our experiential learning programs bridge the gap between academics and industry by providing hands on exposure through hackathons, live projects, research initiatives, and corporate internships. Students engage in real-world problem-solving, collaborate with industry leaders, participate in technical bootcamps, and gain entrepreneurial insights through startup incubation programs. With opportunities for international competitions and industry training, the curriculum ensures graduates are well equipped to thrive in the evolving tech landscape.
Career Prospects
The BBA in Marketing programme opens the door to a variety of stimulating career paths in the marketing domain. Graduates are equipped with knowledge and skills to excel in multiple dynamic sectors. Here are five key career trajectories available:
Digital Marketing Strategist
Specialise in creating and executing digital marketing campaigns, leveraging online platforms to increase brand visibility and engagement.
Brand Manager
Take charge of managing and nurturing a brand, from developing marketing strategies to overseeing promotional activities and brand communication.
Market Research Analyst
Play a crucial role in gathering and analyzing market data, providing insights that guide business decisions and strategies.
Social Media Manager
Harness the power of social media to build and engage with the customer base, and manage a brand’s online presence.
Content Marketing Specialist
Develop and execute content strategies, creating compelling content that resonates with target audiences and drives marketing objectives.
56.6 LPA
Highest Package
800+
Campus Recruiters
100%
Placement Assistance
Connecting Talent to Dream Careers
BBA in Marketing programme boasts robust partnerships with leading firms like Ernst & Young, Capgemini, SBI, Nestle, Asian Paints, and Cadbury. These collaborations enhance our placement programme, offering students opportunities in diverse marketing roles. Our dedicated placement cell works closely with these companies to ensure students transition smoothly from academic life to successful careers. These associations not only provide valuable industry exposure but also help students secure positions in prestigious organisations post-graduation.
Financial Assistance
K.R. Mangalam University has collaborated with leading banks to offer convenient Education Loan options, making it easier for students to finance their academic aspirations. These loans come with a moratorium period, allowing you to begin repayment either one year after course completion or six months after securing a job (whichever comes first). This ensures you can focus on your studies now and manage repayments when you're financially ready.
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