OVERVIEW
The Integrated BBA+MBA programme offers a unique blend of industry skills and theory to take our students on a journey towards excellence. The five-year Integrated BBA+MBA program ensures that graduates have an understanding of the industry’s fundamentals and principles, along with hands-on industry skills in the fields of finance, human resources, marketing, and operations. The integrated approach not only accelerates the educational timeline but also enhances employability. The Integrated BBA+MBA programme also focuses on holistic development, fostering leadership, communication, and problem-solving techniques.
Learn with Imarticus Learning
IBM provides a competitive edge to our students to explore, learn and practice with the finest professionals and experts from IBM who strives to pave the right way for student entrepreneurs to help them excel and emerge as noted entrepreneurs.
Harness the power of predictive analytics to anticipate market trends and make informed strategic decisions.
Utilize data-driven approaches in human resources analysis, optimizing talent management strategies for organizational success.
Earn digital badges, certifications, and globally recognized credentials from IBM, showcasing your expertise to potential employers.
Empowering Tomorrow’s Leaders
IBM-Accelerated BBA+MBA
The programme curriculum has been designed to integrate traditional business education and modern skills so that our graduates can meet the ever-evolving demands of the business management industry. The programme aims to produce leaders who can take on challenging roles and responsibilities and utilise their skills to uplift and manage businesses.
Programme Structure
- Principles of Management
- Micro Economics
- Financial Accounting and Reporting
- Business Mathematics
- Fundamentals of Marketing
- Cyber Law and Governance
- Indian Knowledge System
- Commercial Laws
- Managing Contemporary Human Resources
- Business Sustainability, Governance and Ethics
- Operations Management
- Sales and Distribution Management
- Advanced Excel
- Written Communication and English language
- Project Management
- Summer Internship / Research Project
- GST and E Filing
- Operations Research
- General Awareness for Business
- Block chains and crypto currency (Major taught internally)
- Oral Business Communication
- Managing big data (Major taught internally)
- AI Tools for Business
- Summer Internship / Research Project
Organisational Structure, Culture and Design
Marketing Research
Predictive Analytics by IBM
Specialization I Elective I
Specialization I Elective II
Specialization I Elective III
Specialization II Elective I
Specialization II Elective II
Specialization II Elective III
Connecting Talent to Dream Careers
K.R. Mangalam University has collaborated with various top industry giants like Outlook, Paytm, Ziffyhomes, TCS, Deloitte, etc., offering students a platform to secure good internships and placements. Moreover, these organisations also conduct various training sessions in the university to provide our students with some hands-on industry experience and insights.
Career Options
The programme successfully opens the doors to tons of career opportunities for our graduates in the fields of marketing, operations, finance, and human resources in the business landscape. The Integrated BBA+MBA programme prepares them to take on significant roles and responsibilities so they can transform the workspaces they work at. Here are some of the best roles that graduates of K.R. Mangalam University pursue after the completion of the integrated programme:
Programme
Outcomes
Multi-disciplinary knowledge:
The Management programme is designed to develop the conceptual and practical skills of the students to select their professional career from a number of options available in the market. It delivers professional in Management- both Profit and Non-Profit Organization, industry openings in the stream of Marketing, Finance, IB, HR, IT, Operations, Business Analytics, Quality Management, Entrepreneurship, PSUs and Civil Services etc.
01
Conceptual and practical skills:
The programme enables the students to acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability of analyzing and understanding business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities.
02
Employability:
The Management programme aims to develop students' intellectual pursuit of knowledge of various management methods and processes in every area of activity. So, the students can equip with knowledge, skills and attitude to become more employable for the present and emerging job market.
03
Complex Global Business Environment:
The Management Programme aims to develop students into leaders ready to tackle the challenges of today's complex global business environment.
04
Integrative Experience and Experimental Learning:
The programme provides integrative experience and experimental learning through the application of multi-disciplinary knowledge andanalyzing the impact of decisions and actions on various stake holders.
05
Innovative thinking for Effective Decision Making:
The Programme prepares students to demonstrate awareness about the economic, ecological, political, legal and regulatory aspects of global business practices. The students acquire strategic and innovative thinking skills to enable effective decision making and problem solving in complex and uncertain condition.
06
Analytical Thinking:
The Programme aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and practical education. It seeks to develop students as analytical and rigorous thinkers so that they are able to apply the concepts learnt to all pertinent issues that affect an organization's performance and effectiveness.
07
Industry Exposure:
The Programme exposes students to the diverse area of application of knowledge in business firms and industrial organizations and enables them to gain the practical knowledge in order to be globally competent.
08
Team Building:
The programme prepared students to work effectively in a team based environment, persuade and influence others to work collectively for a common goal.
09
Blended Learning:
Throughout the management programme, students gain valuable insight and skills from class room, lectures, case studies, conferences, industrial visits and guest lectures delivered by industry professionals and leading academicians from across the world through various teaching methods and platforms.
10
Compete on global platform by applying business concepts to managerial decision-making and develop a systematic understanding of globalization and its impact on business.
01
Communicate effectively and demonstrate professional behaviour while working in diverse teams in multidisciplinary settings.
02
Inculcate ethical qualities in self and demonstrate concern for society and environment.
03
Ability to use knowledge, management-oriented skills and tools in an integrated manner for managerial practice.
04
Pursue higher education and/or engage in continuous up-gradation and life-long learning.
05
To Develop integrated skills
01
To Increase cognitive skills in the fields of emerging knowledge and industry requirements
02
To enhance placement opportunities
03
Provide opportunity to specialize in various management areas such as Marketing, Finance, Human Resource Management, Operations Management, IB during the MBA part of the programme.
04
To facilitate the development of students to take up growing challenges and implement viable, ethically correct, and socially acceptable solution.
05
Financial Assistance
K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job.
Sponsored
MBA Degree
100% Sponsored MBA for Outstanding Undergraduates
KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies.
Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career.
Frequently Asked Questions
Commence Your Journey
in 6 Simple Steps
Complete payment and submit
Pay the required Application Fee
Take an entrance test
K.R. Mangalam University Entrance Examination (KREE)
Appear for interaction
Attend our Faculty-Led Interview.
Get the admission offer
You will receive the offer letter after the successful interaction
Get Enroled
Be prepared to embark on your journey
