Digital marketing has become a core business function in this technology-driven economy, creating strong demand for skilled professionals across industries. As a result, undergraduate programmes like BBA in Digital Marketing are gaining popularity among students who want to combine management education with modern marketing skills. Understanding the BBA in Digital Marketing subjects is essential for aspirants. This is because the curriculum is designed to cover various areas. These areas include marketing fundamentals, digital platforms, consumer behaviour, analytics, and brand communication. This programme not only builds business acumen but also equips students with practical, industry-relevant digital marketing expertise.
In this blog, more insight will be put not only into the BBA in Digital Marketing subjects but also into the scope, career paths, colleges, etc.
Course Overview
Below is a concise, tabular overview that summarises the complete information on BBA in Digital Marketing, including course subjects, scope, top colleges and the KRMU advantage in a structured and easy-to-read format. In short, it is a summarised version of the information provided in the blog.
| Particular | Detail |
|---|---|
| About the course | The course strives to inculcate the necessary knowledge and skills related to digital marketing among students. |
| Scope | High Demand, Various Job Possibilities, High Salaries, and Opportunities for Entrepreneurship. |
| Career Opportunities | Digital Marketing Managers, SEO Consultants,
Content Marketing Managers, Social Media Managers, Pay-Per-Click (PPC) Specialists, Email Marketing Specialists, Analytics Managers, and Affiliate Marketing Managers. |
| Top Colleges | K.R. Mangalam University, NMIMS (Narsee Monjee Institute of Management Studies), Amity University, UPES (University of Petroleum & Energy Studies), Manipal University Jaipur, Chandigarh University, Symbiosis Centre for Management Studies. |
| Courses At KRMU | BBA (Digital Marketing) with Academic Support of IIDE, BBA (Hons. / Hons. with Research) Digital Marketing with Academic Support of IIDE. |
| BBA Digital Marketing Subjects | Business Statistics, Financial Accounting and Reporting, Microeconomics, Fundamentals of Digital Business, Fundamentals of Digital Marketing. |
What Is BBA Digital Marketing?
The goal of the comprehensive undergraduate BBA Digital Marketing programme is to provide students with in-depth knowledge and useful abilities in digital marketing management through its subjects. The most advanced digital marketing tactics, tools, and technology are combined with fundamental marketing ideas in this course. Students gain knowledge of how to create data-driven marketing solutions for companies operating in the digital age, as well as how to plan, carry out, and oversee digital marketing campaigns.
BBA in Digital Marketing Scope
The points below will explain the scope of BBA in Digital Marketing:
Professionals in Digital Marketing are in High Demand
The demand for skilled digital marketing managers is rising dramatically as online businesses continue to grow. In order to increase ROI, businesses mostly look for professionals who can help them increase their online visibility among their target audience.
Various Job Possibilities
Graduates can work as digital marketing managers, social media strategists, SEO experts, content marketers, and many other roles.
High Salaries
Professionals in digital marketing usually receive lucrative compensation packages because of their specialised skill sets and strong demand. Competitive pay is available for entry-level jobs, and earning potential rises dramatically with experience.
Opportunities for Entrepreneurship
Students pursuing a BBA in Digital Marketing acquire a comprehensive grasp of modern marketing trends and brand strategies. Using market gaps, search engine algorithms, viral marketing, customer journey mapping, growth hacking, and social media advertising, graduates are well-prepared to launch and expand online enterprises.
Also Read: BBA in Digital Marketing: Eligibility, Subjects, Fee and Scope
Career Opportunities After a BBA in Digital Marketing
As mentioned before, a degree in BBA in Digital Marketing can offer great career opportunities.
Below are some of these opportunities:
| Career Options | Meanings | Skills Needed | Salary Ranges (INR) |
|---|---|---|---|
| Digital Marketing Managers | Digital marketing managers plan campaigns, create and manage online marketing strategies, and evaluate performance indicators. They develop marketing strategies, controlling spending, supervising the production of content, and refining campaigns using data insights. | Competence with digital marketing technologies, leadership, analytical abilities, and strategic planning. | 6 LPA – 15 LPA |
| SEO Consultants | Enhancing a website’s exposure on search engines like Google is the main goal of SEO consultants. They research keywords, improve the content of websites, evaluate their effectiveness, and stay updated with search engine algorithms. | Knowledge of SEO strategies, aptitude for using tools like Google Analytics and SEMrush, and analytical thinking. | 3 LPA – 8 LPA |
| Content Marketing Managers | To draw in and involve a target audience, content marketing managers produce and disseminate worthwhile, pertinent material. They create content strategy, oversee content production, and assess the success of content marketing initiatives. | Strong writing and editing abilities, inventiveness, and knowledge of content management systems. | 4 LPA – 10 LPA |
| Social Media Managers | Social media managers utilise social media channels to advertise businesses, interact with consumers, and increase website traffic. They conduct advertising campaigns, manage social media accounts, produce social media content, and examine performance indicators. | Creativity, analytical capabilities, social media platform expertise, and communication Skills. | 4 LPA – 7 LPA |
| Pay-Per-Click (PPC) Specialists | Online advertising campaigns are managed by pay-per-click (PPC) specialists to increase traffic and conversions. They construct advertising campaigns, track results, optimise bids, and guarantee a high return on investment (ROI). | Analytical skills, meticulousness, and knowledge of advertising networks such as Facebook Ads and Google Ads. | 4 LPA – 9 LPA |
| Email Marketing Specialists | To engage and nurture prospects, email marketing specialists design and oversee email marketing programmes. They create email templates, segment email lists, monitor the effectiveness of campaigns, and optimise email content. | Strong writing abilities, meticulousness, and familiarity with email marketing platforms. | 4 LPA – 7 LPA |
| Analytics Managers | Analytics managers examine data to shed light on customer behaviour and marketing effectiveness. They gather information, analyse it, produce reports, and offer suggestions to enhance marketing tactics. | Analytical thinking, expertise with analytics software, and the capacity to decipher complicated data. | 6 LPA – 14 LPA |
| Affiliate Marketing Managers | In order to increase revenue and traffic through affiliate links. The affiliate marketing managers’ job is to manage partnerships with affiliates.
They optimise affiliate programmes, monitoring performance, recruiting and managing affiliates. |
Understanding of affiliate marketing platforms, analytical abilities, and relationship management. | 4 LPA – 10 LPA |
Note: Salary ranges may vary based on experience and organisation.
So, these are the career opportunities after getting this degree. To acquire the skills that are needed for them, aspirants need to study BBA in Digital Marketing subjects.
Top BBA in Digital Marketing Colleges in India
To reap the benefits of this degree, it is important to get it from the best colleges. Below are the top BBA Digital Marketing colleges in India:
- K.R. Mangalam University (KRMU): Offers a future-oriented BBA in Digital Marketing with a strong emphasis on practical learning, industry tools, live projects, internships, and career-focused training alongside core management subjects.
- NMIMS (Narsee Monjee Institute of Management Studies): Known for its strong management foundation, industry exposure, and marketing-focused electives supported by experienced faculty and corporate networks.
- Amity University (Multiple Campuses): Provides BBA programmes with digital marketing specialisations, industry certifications, modern labs, and exposure to real-world marketing campaigns.
- UPES (University of Petroleum & Energy Studies), Dehradun: Recognised for its industry-aligned curriculum, digital marketing labs, analytics-driven learning, and strong placement support.
- Manipal University Jaipur: Combines brand value with practical learning, offering BBA programmes integrated with digital marketing tools and case-based teaching.
- Chandigarh University: Known for affordable fees, industry collaborations, digital certifications, and hands-on exposure through projects and internships.
- Symbiosis Centre for Management Studies (SCMS): Offers a strong business and marketing base with experiential learning, case studies, and corporate interactions.
So, here are the known BBA Digital Marketing colleges in our country.
BBA in Digital Marketing at K.R. Mangalam University (KRMU)
For students who aspire to become managers, financial experts, and commercial leaders in the future, the School of Management and Commerce of KRMU is great. Real-world learning is the goal of the school’s practice-based curriculum and teaching approach. The school is committed to providing our future graduates with both theoretical and practical education so they may contribute to society. With a focus on fundamental ideas like innovation, entrepreneurship, and analytical thinking, KRMU is dedicated to providing a modern and dynamic atmosphere where students may learn and develop.
Under it, KRMU offers BBA in Digital Marketing programmes.
| Programmes | Eligibility Criteria | Duration | Programme Fee Per Year |
|---|---|---|---|
| BBA (Digital Marketing) with Academic Support of IIDE | Passed the 10+2 or equivalent exam with at least 50% of the aggregate marks from any accredited board or university. | 3 | Rs. 2,05,000/- |
| BBA (Hons. / Hons. with Research) Digital Marketing with Academic Support of IIDE | Passed the 10+2 or equivalent exam with at least 50% of the aggregate marks from any accredited board or university. | 4 | Rs. 2,05,000/- |
BBA in Digital Marketing Subjects of KRMU
Below are some of the BBA in Digital Marketing subjects covered in these programmes of KRMU:
- Business Statistics: This subject equips students with statistical tools and techniques used for data analysis, forecasting, and decision-making. In digital marketing, it helps interpret campaign performance, consumer behaviour, and market trends using data-driven insights.
- Financial Accounting and Reporting: Students learn the basics of accounting, financial statements, budgeting, and cost analysis. This knowledge helps digital marketers understand marketing budgets, ROI, profitability, and financial performance of campaigns.
- Microeconomics: Microeconomics focuses on consumer behaviour, demand and supply, pricing strategies, and market structures. It helps students understand how consumers make purchasing decisions and how businesses compete in digital markets.
- Fundamentals of Digital Business: This subject introduces online business models, e-commerce platforms, digital payment systems, and technology-enabled business operations. It builds an understanding of how businesses operate and scale in the digital economy.
- Fundamentals of Digital Marketing: Students learn the core concepts of digital marketing, including SEO, social media marketing, content marketing, email marketing, and online advertising. The subject lays the foundation for creating, executing, and analysing digital marketing campaigns.
Along with these BBA in Digital Marketing subjects, K.R. Mangalam University (KRMU) provides research and practical learning opportunities that help students gain deeper industry insights, identify their career interests, and enhance their employability.
Conclusion
A BBA in Digital Marketing subjects equip students with in-demand skills across SEO, social media, content strategy, analytics, and online branding—making it one of the most career-focused degrees today. With businesses rapidly shifting online, the scope of BBA in Digital Marketing continues to grow across industries. Educational institutes like KRMU strengthen this journey through an industry-aligned curriculum, practical exposure, and research-driven learning, helping students become job-ready digital professionals.
Also Read: BBA Admission 2025: Eligibility, Syllabus, Scope, Fee & More
FAQs
What is BBA in Digital Marketing?
It is an undergraduate management degree that combines business fundamentals with digital marketing skills such as SEO, social media, content marketing, analytics, and online advertising.
What are the core BBA in Digital Marketing subjects?
Key subjects include Business Statistics, Financial Accounting and Reporting, Microeconomics, Fundamentals of Digital Business, and Fundamentals of Digital Marketing.
What is the scope of BBA in Digital Marketing?
The scope is wide, with career options in digital marketing management, SEO, content strategy, analytics, social media, PPC, and e-commerce.
Which are the top BBA Digital Marketing colleges in India?
Several universities and private institutions offer this programme, including K.R. Mangalam University (KRMU), known for its industry-oriented approach.
Is BBA in Digital Marketing a good career choice?
Yes, it is a strong career option due to high demand for digital professionals, competitive salaries, and opportunities across startups, agencies, and global brands.
Does KRMU offer BBA in Digital Marketing?
Yes, KRMU offers a BBA in Digital Marketing with a focus on practical learning, research exposure, and employability-driven training.
